Cardigan Pride - Sunday 22nd September, 2024
Cardigan Pride is a show of solidarity with older women and a call for older women to be proud of who they are. It recognises the valuable contributions older women make in families, services and communities - and importance of combating the disrespect and inequalities older women face.
By participating in #CardiganPride events you are helping us to build a culture of respect for older women. The #CardiganPride event is being hosted for the Embolden2024 Festival to raise awareness of the urgent need for culture change.
By participating in #CardiganPride events you are helping us to build a culture of respect for older women. The #CardiganPride event is being hosted for the Embolden2024 Festival to raise awareness of the urgent need for culture change.
Media release click here
Inequalities & Cardigans
In 2024, we asked community members and service providers to share examples of the representations of older women in popular culture. This Citizen Research explored the language and images used to portray older women in media and advertising. The results show significant ageist/sexist disrespect towards older women and this drives many of the inequalities they experience.
One small example is the term Granny, which is too often used to describe older women as greedy, fussy, irritating - and cardigan wearing! Something needs to change! Changing the word Granny is not an option - families and older women who are grandmothers tell us that being a Granny or having a Granny is a gift. We need to focus on changing the culture. That's what #CardiganPride sets out to do. To learn more:
One small example is the term Granny, which is too often used to describe older women as greedy, fussy, irritating - and cardigan wearing! Something needs to change! Changing the word Granny is not an option - families and older women who are grandmothers tell us that being a Granny or having a Granny is a gift. We need to focus on changing the culture. That's what #CardiganPride sets out to do. To learn more:
- Join the free online Congress and Seminar on The [un]Silencing of Older Women
- Read our article in The Conversation (coming soon)
- Listen to our audio (coming soon).
How to participate
On Sunday 22nd September we are calling for individuals, families, friends, communities, organisations and leaders to participate in #CardiganPride. Check ideas for service providers and workplaces (here), families and groups (here) and older women (here). In summary, the invitation is to:
- Learn more about inequalities for older women (see 3 dot points in section above)
- Host a gathering (or take a selfie) wearing cardigans with the hashtags #CardiganPride & #OlderWomenCount
- Tell us about your event - and share photos with [email protected]
Cardigan Pride Picnic, Como House
We are thrilled to announce our Cardigan Pride Picnic in the beautiful gardens of Como House. Special thanks to The National Trust for hosting this important event. Bring the whole family, BYO picnic, RSVP below and make sure you wear a cardigan. Have your photograph taken with your family, friends, colleagues by award winning photographer Suzanne Phoenix.
- Date & time: Sunday 22nd September, 1-3pm
- Location: Como House
- Dress code: cardigan
- Bring: people you love and a picnic (please note there is no longer a cafe at Como House)
- RSVP essential: https://events.humanitix.com/cardigan-pride-picnic-como-house
- Program: Cardigan Catwalk, picnic, yarn storming and .... (more information coming soon).
Other events
If you are hosting an event, please let us know so we can tell others about it. Events include:
- Sydney (12th Sept) event tbc
- Perth event tbc
- Cardigan: if you live near Cardigan in Ballarat, Wales or Canada or near Cardigan St in Carlton or Mount Cardigan in New Hampshire, please share a photo with us wearing a cardigan near a cardigan sign.
Gallery
Please share your #CardiganPride pic with us ANY TIME by emailing: [email protected] special thanks to the Elder Rights Advocacy team for the first photos - the photoshoot was a lot of fun.
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Project partnerships
#CardiganPride is an initiative of Celebrate Ageing Ltd, curated for the #Embolden2024 Festival. The 2024 campaign is a partnership with Suzanne Phoenix and is supported by Elder Rights Advocacy, the Older Women's Network NSW and ADA Australia.
More information and contact
For more information about #CardiganPride please contact project coordinator Dr Catherine Barrett on 0429 582 237 or [email protected]. Please also check out our other projects building respect for older women: #TheBiscuitTin and #OlderWomenCount
