Same, Same...

Clothing is more than fashion. It’s a visual narrative. A way of exploring who we are. A way of expressing ourselves. A form of communication. Clothing can be a tool for social control, subversion and social change. Clothing can define us, empower us, separate us or unite us.

We are calling on intergenerational pairs for a photo essay using clothing to explore intergenerational connection and subvert ageism. The project is inspired by the photo below - photographer unknown. 

Join the Melbourne photoshoot 

​We are calling on intergenerational pairs for a Same, Same photoshoot in the Melbourne CBD on Saturday 25th October 2025 between 12-4pm. You will be invited to come as an intergenerational pair: a person 65 years+ and someone at least 18 years younger - dressed in the same outfits.

• To participate, complete the online EOI here and we will send you project details
• Your EOI will be reviewed by a panel - and we will let you know if your submission has been accepted 
• ​For more info email us: [email protected]

What to wear

Come dressed in matching outfits - photos will be taken from the waist up. We welcome fashionistas, guides, scouts, footy fans, cos play, brides, bikers, nuns, goths, dancers ... anyone. 

If you can't be there...

If you can't be there, but want to participate - let us know by email on: [email protected] and we will provide you with info about sending in a photo. 

Gallery

We look forward to sharing the Same, Same gallery and photo essay with you in early Nov 2025. 

The team

Same, Same is bought to you by ​our wonderful staff and volunteers, including: Photographer Chris Franklin, Yarn Bomber Anna B, Makeup Artist Julian Ebrahem, and the Celebrate Ageing Team 

Partnership

The Same, Same project is an initiative of Celebrate Ageing Ltd, a charity combating ageism and building respect for older people. The project was launched for the #Embolden2025 Festival theme Same, Same - But Different Ageism.