Older Women Count

Older women make significant contributions to our society as mothers, grandmothers, aunts, neighbours, colleagues, leaders, carers and friends. Older women also experience significant disadvantage at the intersections of ageism and sexism and are: 
  • the lowest income earning family group (see here) 
  • the largest group of unpaid carers - 70% of carers are women (see here) 
  • the fastest growing group of homeless - increase of 31% between 2011-2016 (see here)​
  • more likely to live in poverty - 34% of single older women live in poverty (see here) 
  • more likely to experience workplace discrimination (see here)
  • more likely to experience Elder Abuse than men (see here)
  • more likely to be among the 50 people sexual assaulted in residential aged care each week (see here)

The #OlderWomenCount campaign celebrates the contributions of older women and says: it's time to stop the disrespect. The Campaign was launched in February 2022 (media release here).

About the Campaign 

The #OlderWomenCount campaign will be launched in February each year to ensure older women are recognised on International Women's Day, a global celebration of women's achievements. We want everyone to know that older women count - in every home, in every community, in every institution, in every policy, in every strategy and on every day of the year. 

2022 campaign, Suzanne Phoenix

The theme for IWD 2022 is 'Break the Bias' - and artist Suzanne Phoenix has interpreted this theme, with graphic designer Wuthipol Ujathammarat, as a series of stickers and posters that will be displayed across Victoria, NSW and Canberra (in an election year we want to remind our political leaders that #OlderWomenCount). 

​For the past 10 years Suzanne has curated a photographic exhibition exploring what IWD means to a broad range of cis and trans women and gender diverse people (here). Suzanne's work has been hung in the National Portrait Gallery (here). We love Suzanne's work and this opportunity to partner for IWD. 

You can participate in the campaign by helping up find the posters and downloading and sharing the free artwork, details below. 
Help us find the posters
Download the free art work
Please help us find the 100 x AO/BO size street posters that have been distributed in Melbourne and Sydney. Please photograph them and email to us, or tag us on social media. We will include the images here. 
Click on any of the images below to print stickers or posters - share them in your local hood and upload a pic to social media with the hashtag #OlderWomenCount. We would love to see where they end up. 

Tshirts, stickers and posters

Did you get a Tshirt made? Did you share a sticker? Did you see a street poster? Please take a photo and share with us, on social media or email address below. 

More information and contacts 

This project is a partnership between Celebrate Ageing Ltd (including the Kindness Pandemic) and the Older Women's Network NSW. For more information please contact us: