About #OldisBeautiful
The ageist view that beauty is limited to youth is harmful to older people and society more broadly. It devalues and socially isolates older people, erodes their health and wellbeing, and robs those who are not yet old of an optimistic pathway for their ageing.
The #OldisBeautiful Campaign involves workshops with older people to explore ageism, document their messages about what beautiful means to them and take their portraits. The workshops help combat internalised ageism by giving older people strategies to protect themselves against ageism. The portraits and messages about what beautiful means are then shared with the community to help combat ageism in the community.
Thankyou to Elder Rights Advocacy Victoria for supporting the Victorian pilot and launch on #IDOP23 with the distribution of one of the portraits around the city. Media release here. Report on the pilot coming in April.
The #OldisBeautiful Campaign involves workshops with older people to explore ageism, document their messages about what beautiful means to them and take their portraits. The workshops help combat internalised ageism by giving older people strategies to protect themselves against ageism. The portraits and messages about what beautiful means are then shared with the community to help combat ageism in the community.
Thankyou to Elder Rights Advocacy Victoria for supporting the Victorian pilot and launch on #IDOP23 with the distribution of one of the portraits around the city. Media release here. Report on the pilot coming in April.
The #OldisBeautiful Kit
The #OldisBeautiful Campaign Kit Against Ageism has been developed for service providers and community leaders to facilitate an #OldisBeautiful campaign. This includes: step by step instructions for the two hour workshop, workshop ppt on ageism, participant information sheet and consent templates, photographer briefing, guidelines for dissemination, media release, evaluation templates etc - and a 12 month licence to host a campaign. Document can be localised (content and logos). More information on our education platform (here) and in the launch video (here)
National Exhibition of Portraits of Older People
Join us for a National Exhibition of #OldisBeautiful Portraits in the lead up to International Day of the Older Person (IDOP). The Exhibition will be launched on 1st Sept 2024 and continue for a month - culminating on IDOP. Download Exhibition information here or read below.
Patrons and icons
Thankyou to the following Patrons and Icons who have shared their portraits and messages about what beautiful means to them.
Michelle Trebilco (Patron, Victoria) Beautiful means being happy, healthy, individual and imperfect.
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Aunty Sherree Francis: Beautiful is the inner strength we have. We worked hard to get here, the journey has not been easy.
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Kathy Mansfield
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Posters
100 posters of Wurundjeri Elder, Aunty Sherree Francis were installed around Melbourne on #IDOP2023 by Plakkit. We are grateful to Aunty for sharing her insights on being an Elder. Thanks also to Elder Rights Advocacy for supporting this important initiative and Suzanne Phoenix for the powerful photograph. See Media Release here and quote from Aunty Sherree below.
"When you become older you appreciate who you are with much more authenticity. This is me it says. I am a First Nation Elder with wisdom and knowledge to share with the younger generations. My journey is slowly ending, everything is beautiful through my eye. I am beautiful. I leave this legacy to my daughters, granddaughters and future generations of granddaughters."
Aunty Sherree Francis
Hepburn U3A
Thankyou to U3A Hepburn and Daylesford Neighbourhood Centre for supporting our Daylesford workshop, and photographer Chris Franklin for the beautiful images. Thanks also to the Ballarat Courier for covering this project.
City of Brimbank
Congratulations to Brimbank City Council for their beautiful #OldisBeautiful campaign and Steven Pam for the wonderful photos. Congratulations also on a story in Star Weekly and Australian Leisure Management.
Maroondah City Council
Thanks to Richard Joseph and the team at the Maroondah City Council for hosting a pilot workshop and to photographer Suzanne Phoenix for these beautiful images. We love seeing Aunty Sherree's image on posters around Melbourne and Michelle's photo on the front cover of The Senior newspaper.
Media
Thanks to the journalists who cover the project - your contribution to combatting ageism is greatly appreciated. Thanks to:
Launch
Thankyou to everyone who supported the launch of the #OldisBeautiful Campaign Kit on Ageism in March 2024. You can watch the video recording of the launch below.
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More information
The #OldisBeautiful campaign is an initiative developed by Celebrate Ageing Ltd, a not for profit combatting ageism and building respect for older people. If you would like more information about the project, please contact us using the details below